Working in Digital Media Teams module
The brief
Your life, your voice, any language campaign responds to D&AD New Blood Awards 2021 brief which posed a challenge of bringing language learning with Duolingo into everyday lives of 16-22 year-olds globally, in an engaging, inspiring and ‘buzz-worthy’ way, in time for the new academic year. The goal of our campaign was to get young people to download the app and to encourage existing users to use Duolingo daily.
Few words about the design process
As a starting point of our project, we had conducted a SWOT analysis of the brief, we had researched our target audiences as well as explored affordances of different social media platforms to find out which platforms would channel our ideas in the most effective ways. As a designer, my role here was to research adversiting opportunities on those platforms and come up with a fresh yet familiar to Duolingo users visual identity of the campaign. I have undertaken the ideation, prototyping and testing stage of the Design Thinking model which guided realisation of our project.
Spotify
