multiformat campaign
For this project I created a visual identity for the Global Careers Month – a series of events promoting careers abroad hosted by Careers Service at University of Leeds throughout the month of March 2020.
It was important for me to create designs which break the stigma of the career world being mandane and sometimes quite intimidating. I introduced oval shapes which feel very friendly and accompanied them with vibrant colour palette and two characters (thus far there were no characters/ human images in Careers Service visual identity). This created a friendly, fresh and welcoming look.
